Karl Weick

from “Small Wins”

A small win is a concrete, complete outcome of moderate importance. By itself, one small win may seem unimportant. A series of small wins at small but significant tasks, however, reveals a pattern that may attract allies, deter opponents, and lower resistance to subsequent proposals. A series of small wins is also more structurally sound than a large win because small wins are stable building blocks. Small wins are controllable opportunities that produce visible results. Once a small win has been accomplished, forces are set in motion that favor another small win. When a solution is put into place, the next solvable problem often becomes more visible. Additional resources flow toward winners, which means that slightly larger wins can be attempted.